Kartell's story begins with the arrival of an entirely new material, plastic. Giulio Castelli, fascinated by the malleability of plastic, created Kartell in 1949. The company initially limited itself to the production of car parts and household items.
The wide uses of plastic ensured that production quickly expanded into laboratory products. In 1963, Kartell also started manufacturing items for home furnishings. With the production of furniture and lighting, the Kartell Habitat Division was born, now known worldwide in the design world!
Kartell's main characteristic is the material they use. Kartell designers explore the almost inexhaustible potential of plastic, constantly pushing the limits of the possible. Through extensive research, they try to improve the functional qualities and aesthetic value of plastic.
Only occasionally do Kartell show their skills with other materials. The Smart Wood collection is a fine example of this. Although the Italian brand started working with wood for the creation of this series, they once again managed to be very creative and innovative with it.
You might not immediately associate plastic with sustainable design. Yet that is precisely what Kartell wants to achieve. With their "Kartell loves the planet" programme, they make every effort to meet 11 of the 17 Sustainable Development Goals of the United Nations as a company.
Their goal is to use the most innovative techniques to minimise their impact on the environment. This shows in their use of recycled materials, their pursuit of a circular economy and their promotion of ethical and aesthetic sustainability. Of course, they do all this without losing sight of the all-important value of Italian design: beauty.
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